CHARLE'S STORY

How Charle delivers work that exceeds client expectations and keeps clients happy.

 

charle customer profile image

Give BugHerd a go

See for yourself how it can speed up
your website feedback process

Start your 14-day free trial
Get to know Charle

Customer since

2021

No. of bugs created

7K+

No. of BugHerd projects

50+

No. of team members (+guests) using BugHerd

110+

Leading Shopify & Shopify Plus agency, Charle partners with ambitious brands worldwide to deliver world class e-commerce solutions. With creative excellence at the centre of everything they do, the team helps clients get the most out of their Shopify stores.

Charle are proud of how far they’ve come since starting in 2018, and rightly so. Their willingness to explore cutting edge technology helps them deliver bespoke Shopify builds that exceed expectations, and have led to Charle winning multiple awards for their work.

So, what drives the team at Charle to deliver exceptional work? A love of data-led decisions? A chance to test new technology?

Sure, but when asked what success means to Charle, Ross Adamson, Marketing Executive says it’s all about ensuring “that clients are fully satisfied with the work we produce. A successful day is hearing the great feedback we get from clients regarding new designs, web development and integrations for the stores we work with.”

“We wanted a platform that makes it as efficient as possible for our clients to provide feedback on the work that we carry out.”

How does Charle increase customer satisfaction with BugHerd?

In fact, it was the desire to get clients involved in providing feedback on projects that led Charle to discover BugHerd.

“We wanted a platform that makes it as efficient as possible for our clients to provide feedback on the work that we carry out.”

Discovering that BugHerd could help the team with bug tracking and Quality Assurance before sharing with clients was a big plus too.

“BugHerd has made the QA and reporting a lot more fluent and efficient,” says Adamson. “The whole process seems a lot more structured and seamless so that things can get moving and amendments can be made quickly.”

There’s been a drastic improvement in bug resolution time and customer satisfaction. “In the early stages of Charle when we were just starting it was very much a manual and unstructured process. It’s crazy to look back and see how much has changed and how using apps such as BugHerd has helped us deliver projects as smoothly as possible.”

Keeping clients happy

Client satisfaction for Charle is about delivering projects the way their clients want it. BugHerd helps them with that process. How?

  1. After they’ve created a new storefront or e-commerce site the team do an initial run through, capturing any bugs or issues using BugHerd. 
  2. They then encourage customers and clients to jump on and provide feedback for the work they’ve done. Feedback is welcome on anything, from changes in design, to the functionality of the website. 

“It allows work to be delivered just how our clients want it to ensure they’re fully happy.”

As for that drastic improvement in bug resolution and customer satisfaction? According to Adamson “Our developers seem a lot more happy and we’ve managed to deliver projects about 20-30% quicker when we’re fully utilising the BugHerd platform.”

“Our developers seem a lot more happy and we’ve managed to deliver projects about 20-30% quicker when we’re fully utilising the BugHerd platform.”

So, what is Charle doing with those time savings?

On top of managing multiple exciting projects and delivering superb Shopify sites like candykittens.co.uk, Charle offers migrations, internationalisation, CRO, SEO and is currently working on new service offerings such as headless architecture.

With team expansion accelerating, Charle is looking to expand to bigger offices in new cities and is sure to make a splash worldwide and we, here at BugHerd, are excited to be involved.

charle agency website

Try it free for 14-days

No credit card required.

Get started in minutes.

Start your 14-day free trial